Heads Up For Tails, India’s leading pet care
brand has recently launched #AdoptHer – a cultural impact campaign to spread awareness about the importance of giving Female dogs a loving home. It is unfortunate that only 2 out of 10 female dogs find loving homes. Many are
pushed to breed or are left on the streets. Not being neutered leads to painfully risky pregnancies and high mortality rates. The campaign aims to influence the mindset that people have toward female dogs and spread awareness about
the importance of providing shelter to them.
Founder of HUFT, Rashi Narang, said, “This cause is very close to my heart because my dog, Sara, female, is the guiding force behind HUFT. Now we have multiple female rescue indies like Chelsea, Elsie, and
Pinky as a part of our family. Female dogs are affectionate, alert, and very smart. I encourage people to break the gender bias and give female dogs the lives they deserve.”
Samriddh Dasgupta, CMO of HUFT, added, “There are several myths and misconceptions that need to be debunked in order to give every female dog a loving home. HUFT, being at the forefront of animal welfare
campaigns, aims to educate people and spread awareness about the underlying issues faced by female dogs all across the country, with the view to encourage everyone to adopt and care for them. The HUFT foundation strives to bridge the gap between humans and animals by helping them coexist peacefully.”
HUFT Foundation has always promoted equal treatment for all animals – male or female. To date, HUFT has adopted close to 150 dogs, of which 80% are female dogs. It has also rescued dogs and is running adoption campaigns in Delhi and Bangalore for Female Dog and Cat adoption. The Heads Up For Tails
Foundation, driven by a commitment towards animal welfare, has made a significant impact, providing over 1.5 million meals and 10K reflective collars to street animals across India.The Foundation’s work is a testament to the company’s unwavering mission to give a voice to the voiceless.
About –Heads Up For Tails:
Heads Up For Tails is the largest pet-care retail network in India spread across 15 cities and 75+ stores. With
manufacturing and R&D setups across Delhi and Bangalore, HUFT has products available for online purchase on their website huft.com, and across marketplaces like Amazon, Flipkart and Dunzo. With over 400 India-First Category Defining products, all of which make the brand a market leader in the pet care category,
HUFT is a trusted destination for pet parents across the country. Founded by Rashi Narang, and co-founded by Sandeep Atmaram & Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats and small animals across food, treats, toys, walking accessories, litter, supplements and much more. In
August 2021, HUFT raised $37MM (INR 277 crores) in a Series A round led by Verlinvest and Sequoia Capital India along with participation from Amitell Capital and existing investor, W&C PetTech. Its mission is to create and
curate products and services that bring joy to pets and their family, one home at a time.
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