It’s All About Home (IAAH) a leading Indian interior décor brand that brings world-class
désign sensibilities to the indian upwardly mobile homes. Given the prevalence of
environmental issues around the world IIAH contributes to the environment in its unique
ways. They have launched a capsule collection, which is inspired from Flora and Fauna and
includes Pandas, Bears, Sparrows, Wall Arts, Cushions and a few others.
The theme of the collection is 'Only One Earth,' which highlights the opportunities for
shifting to more sustainable, environmentally friendly lifestyles. Th
phasis is shifted to
creating a more green and peaceful environment in which humans and animals can coexist
happily.
“In keeping with the theme, we have launched a number of products that highlight the
importance of saving trees and halting deforestation, also our product creation is done with
the mindset of passing a message to our clients towards a happy environment.”, say Ms
Gunjan Gupta, creative director IAAH
IAAH also works with the rural women at SNEH, an NGO run by the family and they create
décor collection using sustainable materials like jute and macramé. Every product in this
collection is exclusively made by these craftswomen, with an eye for detailing and creativity
and art in their hands, they didn’t just weave a piece of fabric but paved their way towards
self-transformation!
