This Summer, India’s first designer jutti label NEEDLEDUST unveils their collection ‘Laverna’ with 9 season ready designs. This collection has a mix of multi dimensional hand embroidery, jutti made with real wild flowers, yes you heard it right as well as a range of soft pastel hues in calming colours as well as juttis in pop & quirky colours with detailing in the front & at the back.
Dreamcatcher
Inspired by the textures and story telling of the craft of dream catchers, this shoe is crafted to catch all your shoe fantasies. An amalgamation of shades of mustard, ivory, pink and black, this jutti is a showcase of multi dimensional hand embroidery done in threads and glass beads on a jute base. Tassels, pom poms, bullion knots, neo couching – its got all your summer boho feels! Style it with your pair of blue or white jeans or your summer cotton suits and you’ve got a look!
Lily’s Cacti
Lily’s Cacti
A bed of enchanted cacti, that blooms flowers and befriends the likes of visiting butterflies! Hand embroidered in shades of greens and blues, highlighted with pink accents on a lemon base in lustrous beads and detailed threadwork to make your everyday special! Complementing the delicate front, the back of the jutti is a cluster of shimmering sequins in a drip pattern, leaving a whole lot of sparkle wherever you go!
Capri
Ocean blue base with detailed butterfly wings done is an ombre of turquoise and silver beads and sequins. The back of the jutti is a delicate flower spread in silk thread work, beautifully complimenting the bold front.
Aviv
Aviv in Hebrew means Spring! A name that perfectly fits this shoe! Neon sequin blooms in lemon, orange, pink, green, lavender and turquoise with a dripping dew beaded back! It’s fresh, its beautiful and all things happy! Like you’d put it on and break into a dance!
Indian’s Folklore
One of the things we love most, is India’s rich and supreme handicrafts! And what we love to create is its amalgamation into something new and eclectic. Presenting a combination of Punjab’s phulkari and mirror work of Kachchh. Taking the two complex and varied hand embroideries, into a contemporary design and breaking it up with a boho style using metal accents, pom poms and shells to bring you one of the coolest cross over jutti-the Indian folklore. Wear it with a pair of white denims or your vibrant mehndi outfit and you have a winning look! And when youre asked about your shoe,you have a beautiful story to tell!
Delilah
Coral, watermelon red, pink, scarlet, peaches and oranges- a colour story to brighten up your day! Several techniques of beautiful thread work with complimenting glass beads done on a natural muslin with a fun tassel back! Wear it with your everyday muted tones to dress up a look or pair it up with your fun festive outfit!
Alchemy
As its name suggests, this shoe is a showcase of taking simple elements and creating them into an extraordinary shoe. Your everyday jutti, made with hand knotted ropes and metal accents on a light blue washed denim base. Look up close and you will find beautiful details of tassels, fringes and dangling potlis made with one of India’s most loved summer craft- the indigo batik print, a technique of hand dyeing, creating an abstract geometric pattern in hues of blue. Wear it all day everyday, with any and every outfit!
On the launch of the new Summer’ 22 collection, Founder & Creative Head of NEEDLEDUST, Shirin Mann says, “Wilderness jutti was one of our most beautiful and satisfying design processes till date. With months of experimenting with extensive research and development, we bring to you a jutti made with real wild flowers- to make one of a kind extraordinary shoe. A mix of wild flowers are hand picked, dried and hand pressed, to then carefully secure each flower and twig on a natural muslin base, by our design team. Once the flowers are carefully secured on the cloth, it is lined with a sheer fabric, creating a glazed shield, locking in the flowers between two layers, helping it retain its shape without any withering. The designed piece is then carefully sewed by our skilled artisans to make the most exquisite shoe. Check our instagram page for this beautiful process captured in a film.”
The new collection will be available across NEEDLEDUST’s flagship stores as well as online on NeedleDust.com.
Prices begin from Rs. 3690/-
Visit: www.needledust.com for more information.
Instagram: @needledust
Facebook: Needledust
Store Address:
– NEEDLEDUST, Jio World Drive, 1st Floor, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051
– NEEDLEDUST, 2nd floor, Select CityWalk, A-3, Saket District Centre, District Centre, Sector 6, New Delhi, 110017
– NEEDLEDUST, 1st Floor, Pacific Mall, Tagore Garden, New Delhi, 110075
– NEEDLEDUST, ground floor, Elante Mall, 178-178A, Purv Marg, Industrial Area Phase I, Chandigarh, 160002
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