Denim Show to showcase Indian Denim
industry prowess at the first Mumbai edition
Innovative, fashionable, sustainable will define the Denim Show as
the industry will get together to showcase their prowess at its first-
ever Mumbai edition from 12 – 14 May 2022 at the newly launched
Jio World Convention Centre (JWCC) in BKC.
As one the fastest recovering market segments post the pandemic
outbreak, the denim industry is pegged to showcase a sustainable growth
rate of 12% CAGR, highlighted Denim Manufacturer Association’s (DMA)
Secretary General Mr Gagandeep Singh. All set for its Mumbai launch,
the Denim Show aims to bring the India’s denim mills and leading brands
together to tap opportunities through the versatility of denim – the fashion
statement of future.
Leading brands such as Hyosung India, Jindal Worldwide, Arvind, Ginni
International, Raymond UCO Denim, Bhaskar Denim, LNJ Denim, Oswal
Denims, KG Denim, Nandan Denim, and Ashima Group among others
have confirmed their participation for the Mumbai launch. The show will
be jointly organised by Messe Frankfurt Trade Fairs India Pvt Ltd and
Mex Exhibitions Pvt Ltd under the umbrella of Gartex Texprocess India,
and cover the latest developments in textile, garment machinery and
screen printing with the objective to encourage investments, new market
development and enable India to be a globally competitive textile and
denim manufacturing destination.
India is the world’s second largest producer of denim fabric after China.
“The Indian denim market capacity, at present, is approximately
1.6 BN meters p.a. and approximately 150 MN meters capacity.” added
Mr Gagandeep Singh. The Indian denim industry has evolved significantly
with ever changing fashion trends making its way into other utility-driven
products. Innovative, fashionable, sustainable is what the organisers
define will be the focus of the Denim Show in 2022.
Denim trends and market revamp
The last few years have redefined the textile industry with the denim
sector going through a big revamp in terms of the fits and fabric
constructions. While a significant portion of womenswear denim has
hauled from high stretch fabrics to more of comfort stretch and rigid
classic 80s denim, fits as well moving from skinny to more relaxed and
flared, menswear denim on the contrary is edging towards comfort to
stretch fabrics with clean & basic washes. Hand-feel plays an important
role for all segments which implies the need of superior spinning
techniques, finer counts and blends. Overdyed, tinted and coloured jeans
are some of the key fashion products continuing from last few seasons.
According to one of India’s top denim fabric manufacturer LNJ Denim, the
domestic market is still dominated by faux knit fabrics but with recent
escalations in the cost of key ingredients, LNJ Denim expect a shift
towards more classic and authentic denim but with superior hand feel and
saturation. In terms of shades, vintage & versatile pure indigos are back
because of emphasis on clean and mild washes with raw look for basics
while distressed and bleached denim in the high fashion product for all
genders and age groups.
Denim industry taking steps towards sustainability and circularity
Being one of the mainstream sectors in fashion industry, denim mills are
now steadily implementing circularity in their production processes. Indian
denim brands are taking strong steps in a direction towards creating more
responsible denim fabrics that reduces the gap between fashion and
sustainability. These fabrics can be crafted into a luxurious and versatile
garment collection for eco-conscious consumers.
Of these is the renowned Raymond UCO who is said to be reinventing
excellence with its high-quality denim fabrics using recycled polyester
from ocean-bound plastics and Blu 2.0: a unique indigo dyeing process.
The process involves recycling the ocean-bound plastics into fibers and
blending with cotton to weave sustainable denims, reducing the
freshwater consumption and effluent load in the dyeing process by about
85% using BLU 2.0 process and using eco-friendly dyes like natural
indigo to reduce the dependence on synthetic chemicals. The brand is
working on making responsible denim and has curated a special denim
collection that offers ultimate comfort, breathability, and moisture
management while also being environment-friendly, which will be seen at
the Denim Show in Mumbai.
Head of Marketing at Raymond UCO, Mr Sudhir Deorukhkar explains:
“These are small steps in the right direction towards creating more
responsible denim fabrics that reduces the gap between fashion and
sustainability. These fabrics can be crafted into a luxurious and versatile
garment collection for eco-conscious consumers.” Raymond UCO has
curated a special denim collection that offers ultimate comfort,
breathability, and moisture management while also being environment-
friendly, which will be seen at the Denim Show.
Adding to this, Mr Ashish Bhatnagar, Marketing Head, LNJ Denim said:
“With our commitment and responsibility towards the environment,
sustainability is more of hygiene for us now with persistent developments
and focuses across various functional stages of fabric process.” The
brand focuses on functional, sustainable and superior hand-feel denim
fabrics made possible through various blends, spinning as well as finish
innovations which will also be on display at the three-day Denim Show in
Mumbai.
Together with its focus on textile and garment machineries, fabrics &
trims, screen printing and denim – Gartex Texprocess India will become
one-stop creative and collaborative platform for the textile industry.
For press information: www.denimshow.com
About the Organisers:
MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of
over four decades in the advertising industry, over 20 years in publishing & 16 years in
exhibitions. The company has produced more than 100 market-leading trade exhibitions for
various segments in addition to publishing various magazines & advertising trade directories of
repute. Successful exhibitions are conducted all over India, Dubai, Singapore and Thailand.
