Dhoni in a different top 10
Recently a list of the most marketable sports stars was released by the London School of Marketing. And guess what, the Indian ODI skipper Mahendra Singh Dhoni was 9th on the list, beating the like of football wizard, Lionel Messi and the sprint king Usain Bolt. Mahendra Singh Dhoni is considered to be one the best finishers of the game and he was placed higher than footballers such as Christiano Ronaldo and Neymar and tennis stars such as Andy Murry and Serena Williams. The list consisted of 20 most marketable athletes in the world.
While creating the list, the researchers took into account the brand value of the individuals along with their current income from sponsorship and the percentage of their total earnings it accounted for. They also took into account their presence on social media.
Tennis great Roger Federer was named the most marketable sports star in the world. He was followed by golfers Tiger Woods and Phil Mickelson.
Even though Federer had lost the Wimbledon finals to Novak Djokovic, he is considered to one the most influential sports personalities in the world. Roger Federer has 17 Grand Slam single titles to his name. He missed his 8th Wimbledon title recently.
The list was dominated by tennis players, with Djokovic being 7th on the list followed by Rafael Nadal, Maria Sharapova and Sareena Williams. Sharapova and Williams were the only two women who were featured in the top 20 list. Although the top three (Federer, Woods and Mickelson have already peaked their physical capacity, they still managed to be in the top three.
The List according to the ranking – Roger Federer, Tiger Woods, Phil Mickelson, LeBron James, Kevin Durant, Rory McIlroy, Novak Djokovic, Rafael Nadal, Mahendra Singh Dhoni, Christiano Ronaldo, Kobe Bryant, Maria Sharapova, Lionel Messi, Usain Bolt, Neymar, Andy Murry, Kei Nishikori , Derrick Rose, Floyd Mayweather and Sareena Williams.
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