Quick Fashion Tips
Courtesy :Roposo
Tell us something about Roposo.
Roposo is a fashion social network for women where they share their unique sense of fashion as well as their unique sense of style. Everyone from an influencer to a girl next door is using the platform to express what they think is fashion. It is doing phenomenally well right now as it has got 2 million viewers already and is growing tremendously well. It is the only fashion social network across the entire globe.
What is the network procedure?
It is very simple. One has to download the app from the Appstore (Apple) or Playstore and we have a website version too and you can sign in with your Google or Facebook account. Once you are logged in you see a feed which is a universal feed where everybody’s stories appear. And then you have categories where you can shop from like Rakhi, Diwali, Date night etc. What we see is a lot of engagement happening on the platform. On average we see a 120 minutes per user spending time on the network which is significantly higher than most other social platforms.
As there are so many social networks already in the market, how is Roposo different?
The first thing is that it is only focussed on fashion from everything to makeup, beauty, accessories etc. It is the only social network that is dedicated to fashion. Any woman can share their sense of fashion on the platform – it is open to all.
Do you have any celebrity connection on your network?
There are many influencers using the platform. We have seen Sonakshi, Shilpa and Jacqueline post their stories; they post their selfies and also talk about fashion as to what they think is the latest trend and the best way to style a outfit. We also have designers and bloggers on the platform.
What benefits is Roposo providing to their users?
Of course the first benefit is that it is solely based on fashion where people can unite to talk about one thing only. And the other benefit is that you get to learn new trends and you also get to inspire other people. The app has a really unique quality that whenever you post a story, and you are wearing a particular outfit, for instance say you are wearing a white t-shirt and yellow hot pants and sometimes when you see a particular dress, we wish to buy that, but are not aware of the platform. So we show the users where they can buy that online. We don’t sell anything as for now, but we do show the web shots which will direct you to the site from where you can buy that.
Every girl wants to know how she can style herself and every girl wants to know what is in and what is out, but not everyone has access to all the information. So this platform is giving you all the information you need at one place.
Priyanka Gandhi
ABOUT THE AUTHOR
Priyanka Gandhi is the Community Engagement and Marketing Manager at Roposo.
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