Eventique Concepts by Reema Arora is Delhi’s first of its kind exhibition that brings together the best of designers to exhibit, the best of people to buy it and is also the best platform for people to know where Fashion is going! It’s all about embracing new trends from the most talented designers at affordable prices.
Reema Arora, a fashionista and an entrepreneur, paved the way for Eventique concepts – a fashion exhibition that in a very short span of time has become almost everyone’s favourite.
Reema Arora feels Delhi is a place that has two different aspects to shopping, one is very street and a free style and the other is very high end. Keeping that in mind, she thought of bringing exhibitions that satisfies the shopping needs for all – be it masses or classes.
When asked about her journey and future plans, ReemaArora says, “We started with boutique concept exhibitions to test the market and its audience, as I didn’t want my exhibitors to not have an audience. In 2014, we held our first exhibition at a cafe. It a small affair with 10 fashion exhibitors and it turned out to be an instant hit and gave me a boost. We then organised an event at a 5 star hotel and then a Spring Gala at the same cafe where we had our first exhibition.
After three consecutive hits, we organised a Monsoon Gala Fashion showcase followed by a Winter gala fashion showcase which turned out to be a huge fashion and shopping paradise. 2015 was different and much bigger for Eventique concepts, My Valentine fiesta followed by the Spring Gala were both huge successes. The 2015 Monsoon Gala held at a hotel in Connaught Place not only attracted shoppers and exhibitors but also set a new benchmark for us and made us a household name. This motivated me to approach the Winter Gala on a much bigger scale. We try to do different things all the time and we have definitely evolved over time. We are also different in our approach in terms of selecting the exhibitors. Right from masses to classes, my exhibition has something for each taste and each age. We plan to take this exhibition to different parts of India”.
After successful shows in Delhi, the next one in the pipeline is Ludhiana which is definitely as equally exciting a market as Delhi.
